Beer Economics Review: DadoBier Ilex

Who doesn’t like beer? And even more, who doesn’t like caffeine? Mix the two together and you should get an amazing beverage, right? Well, not so much. I will try to explain why.

DadoBier is the first brazilian microbrewery. It’s located in the mid-latitude city of Porto Alegre, in the southern state of Rio Grande do Sul. The state prides itself for having the best wine in Brazil and, well, they have the climate for it! Also for making beer, since the southern region of the country is the largest producers of barley.

The state is the second largest producer and the largest consumer of a commodity called Erva-Mate, or just Mate. It’s a herb which is mainly used for tea and has a high caffeine content. If you walk around the city of Porto Alegre, you will see hundreds of people drinking the stuff wherever they go. Think that the British are big tea drinkers? The Gauchos (natives from the state) would put them to shame. Brazil itself is not a big tea drinking country, but the Gauchos consume a whooping 10kg of Mate per capita per year, which puts them ahead of Turkey, the biggest tea drinking country in the world (at 7.32kg/pc/py).

But I digress. So thinking that having the climate and ingredients for a good beer would give them an edge? Well, not so much. Adding a bit of their favourite drink to the beer? That didn’t work so well. Now add that beer to their custom made Cuia-shaped glass? Well, that’s the recipe to get flat and bland beer. In their novelty glass, I couldn’t pour the beer and take a photo fast enough for the head to hold shape. The beer is ok, but the flavour changes quite a bit very quickly, most likely due to oxidation due to the lack of the protecting head.

I have brewed with tea before and I am not sure the techniques they used to add the mate to the brew, but I can say that they were unsuccessful.

Now for the price. The average citizen of Rio Grande do Sul is better off than the average Brazilian. The beer is slightly expensive, at R$14 (£4) for a pint, it is still quite expensive for the local working man. But as it so happens to microbreweries in Brazil, producers manage to keep the clientele very selected. You can find Dadobier online, if you so choose, but most places are out of stock and, in Porto Alegre, one of the few places where you can find the beer is at their restaurant. This leads to you buying overpriced food with it. So, again, just like with Amazon Beer, if you are not part of the elite or pseudo-rich, this beer can be seen as something you can treat yourself to in a special occasion.

Knowing how much it takes to produce beer and having most of the ingredients locally available, overpricing beer that isn’t all that good seems to be the thing to do nowadays. Microbrewers in Brazil are having a field day with the new middle class!

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